Category: Business Goals Page 1 of 3

3 reasons you need a sales funnel

What is a sales funnel? Let’s start there…because so many entrepreneurs have heard the words but have no real sense of what it truly is. A sales funnel is the method by which you attract, engage and convert your fans so that you get continuous sales in your business. It is basically the journey that you carry your audience on as they get to know, like and trust you.

Every business needs a sales funnel. And every sales funnel does not have to be complicated. In fact the easier your funnel is to enter and access, the easier it is for your audience to engage with you and then buy from you.

Let’s break it down a bit. Every sales funnel has steps

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At each stage of the funnel, you have a decision to make

  1. What value am I sharing with my audience
  2. What am I offering them to buy from me
  3. And how do I keep them engaged and moving along in my funnel

There are 3 main reasons you need a funnel in your business.

  1. To attract your ideal clients. Because you are not trying to sell to everybody but to a specific niche of people who need exactly what you are offering.
  2. To get continuous daily sales. Because your audience expects you to offer them something after you have attracted them. Your funnel allows you to not just get to know them but also offer them specific solutions to the different challenges they may be having
  3. To upsell to your audience. Because if they have bought from you once and loved how you solved their problem then you have the opportunity to offer them more. Upsell and keep upselling!

Your sales funnel does not have to be complicated and it does not have to have too many moving parts, but it must be clear, specific, intentional and actionable.

Every sales funnel will be different and you can have multiple funnels running simultaneously……In fact, this should be your goal to create a sustainable business.

Your sales funnel must have a specific goal and intention behind it because without a clear goal, you can be overwhelmed, over worked and frustrated. Did you read my blog on – From $150 to $15000 a month in sales where I shared how goal setting helped me grow my business to where it is today.

Creating a sales funnel is one of the action steps I teach each of my clients. If this is something you are struggling with them schedule a call with me and let’s discuss it.

Taking the leap

So many entrepreneurs suffer burn out and frustration trying to build their business because they are still working a traditional 8 to 4 job. Many laments about the lack of time to really grow their business or the lack of opportunity to delegate some tasks so they could focus on the money-generating aspects of business.

Working your full time job while managing a business at the side is no easy task and it is not for the faint at heart by any means. It takes commitment, dedication and time management which sometimes leads to stress, anxiety, fear and doubt. All normal reactions when you are in business. But there comes a point in time when you have no choice but to take the leap. The big leap which lands you slap dab in the entrepreneurial seat. The time when you know the only way for your business to grow is to get out of your traditional 8 to 4 and do what your heart desires. But before you do any of that……I have 10 things you absolutely must do before you take the leap.

YOU HAVE TO HAVE A PLAN

Do not make the mistake so many budding entrepreneurs make by leaving without a plan. My last will help you put things in perspective and set you out with a plan before you take that leap. Because trust me, when you cross over to the other side, you are ready for a brand new adventure.

Check out the list here: 10 things to do before you start your own business!
See you on the other side!

What we have learnt so far…

We have been in this business of helping other businesses exceed, grow and breakthrough new markets for quite a number of years and there are a few key things that we have learnt along the way. Some of them include:

1. Always keep learning

Reading and educating yourself is key to your success. You never know too much. There is always a new way, a better way, a more unconventional way. How can you help your clients if you yourself are not educated about the products and services that are available on the market.

2. Share your knowledge/vision

Some people think that if they have a piece of valuable information, the best thing to dos is keep it close to their chest. But in sharing your knowledge, in voicing your vision and allowing others to give you feedback you actually grow and learn. Your business will thrive once more people know about your vision and they know that you know. Sharing your knowledge can also place you as the market leader.

3. Get a coach/mentor

You cannot do it alone. Somebody has done exactly what you are trying to do and has experienced many of the pitfalls you are bound to experience. Getting a coach or a mentor can help you avoid many of those pitfalls. They can keep you focused on the bigger picture and keep you accountable as you move towards growing and expanding your business. A good coach will steer you in the right direction and let you know.

4. Engage/Network

They won’t just come to you if you sit behind your computer or stay in your office all day. The way to grow your business is to engage. Get up, go out and meet 5 new people a day or a week. Respond to request on social media and ask questions as well. Unless we engage with people who can our potential clients or refer us to our potential clients then our business will not grow as fast as we think.

5. Take Massive Action

I cannot say this enough. TAKE ACTION. MASSIVE ACTION. Get up and jump into it. Forget your fear, your doubts and your worries, just do it! Nothing will happen if you do not take massive action.

6. Do not talk yourself out of your success

Finally, you can do it! Say that to yourself every morning. Because you can do it! Do not talk yourself out of your own success, but talk yourself into what you want your business to feel like, sound like and what you want your clients to experience. Say it over and over. Speak it into being over and over and over again. Remove and erase all negative talk and speak positivity into yourself and your business everyday.

Still have questions about how to get more clients to your business? Feel free to ask me questions in the comments section or drop me an email at info@mkgdynamics.com

Want to work and speak with me directly? We can brainstorm together about your business’ success.

The Fear Factor

Even I suffer from fear from time to time. Fear of people judging and questioning what I want to share. Fear of not knowing enough and fear of not being able to help the people I really want to help. It’s natural but it does not have to be debilitating. Trust me. There is a way to overcome it and if you really want to be a success in business you have to climb up, crawl over and then jump away from this barrier.

Fear is false expectation appearing real. It is not real! Repeat after me…IT IS NOT REAL!!! Get out of your head and start living the life that you want. Allow your business to grow and expand and stop holding your awesomeness back because you are living in a world of fear.

And as I always tell my clients, what is the worse that can happen? The worse thing is that people don’t buy your product or hire you…guess what… they are not your ideal clients. The people who need you will find you. Your fear can keep you back from taking the action you need to take to grow, build and prosper.

So starting today, let’s let go of the fear and start living.

How I get out of my funk

Like everybody else there are times when I fall into a funk. When I don’t feel motivated to get up and do what I know needs to get done. We have all been through these spells and trust me when I tell you it is very very natural. Life happens but business goes on. Sometimes I let my day past and allow myself to be in my funk for one day but after that 24 hours I know I need to shake it off, jump out of it and press forward. Sounds easy? Nope it is not.

But the key is to find that thing which will wake up the drive inside of you so that you keep pushing through and you remember the WHY of my business. Some of the things I do to lift me out of my funk include:

1. Call a friend. Yes we all have that friend or family who knows how to uplift your spirit and give you that extra push to move forward. Call them, go out for lunch or just send them a text and ask them for help. It is okay to get help.

2. Listen to a motivation video. I subscribe to many different motivational audio books and videos. My go to persons are Tony Robbins, Les Brown, Joel Osteen and Lisa Nicholls. A dose of any one of them back to back, lifts my spirits, shifts my mindset and gets me in such a positive attitude to make the change I need to make.

3. Say a prayer. The power of prayer is unbelievable. Just saying a simple prayer or series of prayers moves my spirit and gets me in a better frame of mind.

4. Start writing. I write down my goals, I write down what I am trying to achieve, I write why I am awesome and why I need to get up today and get back on my journey

5. I read my testimonials! Yup, I log onto my social media platforms and read the testimonials that are left by my clients. Reading these helps me to reaffirm my purpose and gives me an extra boost to get up, get out and start moving.

Getting into a funk is okay every now and then, but your strength comes in knowing how and when to pull your boot straps on and get back on your journey.

Want to work and speak with me directly? We can brainstorm together about your business’ success.

I am giving away everything for free!

The easiest way to get new clients is to give away a lot of free stuff. There I said it. I know you must be cursing me at the back of your head and saying….is she mad? There is no way I can give away a lot of free stuff in my business. I will go broke!!!

But the fact is that if you start by giving people what they want for free, eventually they will buy it. So let me explain before you get all riled up. If you have a brick and mortar store selling clothes for example, by no means am I suggesting you give your clothes away for free, but give your knowledge away. When a client enters your store and you start to interact, share with them the best colours for their skin tone, the best cuts for their body types, what the latest styles and fashion is and show them why certain outfits compliment them. Give away your knowledge for free!

Similarly if you are on social media, share your knowledge. Give advice, show examples, tell your followers about the latest trends in fashion. Discuss body types and colour schemes. Give it away for free so that by the time you ask for the sale there is no way they will say no because they would already know you as the expert in your field.

You have to give to get. You have to build relationships, like and trust. You have to prove to your ideal clients that you know your ish or else they won’t buy from you consistently. You have to show up and give them something to talk about everyday.

So what can you give away for free today? What are you an expert in that you can share?
What information do your clients need and want?

Want to work and speak with me directly? We can brainstorm together about your business’ success.

Our biggest critic is ourselves

It is no secret that our biggest critic is ourselves. Every day we wake up and we say our prayers and then we start our daily routine of self-sabotage. We talk ourselves out of a deal. We talk ourselves out of a approaching a potential business client. We even talk ourselves out of going to the gym to ensure our bodies are in tip top shape. Why do we do this? It is different for everybody. Some do it out of fear; others do it unconsciously; but it is a learned action which means we can unlearn it if we really put our minds to it. So before you talk yourselves out of understanding why we self-criticize first we must understand that whatever we keep repeating to ourselves will manifest in our lives every day. We do not even realize that in very small ways we are sabotaging our own business.

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So for example you have started your business from home and you think you have limited resources. You say to yourself, I cannot print business cards now because I do not have the money; or I cannot approach this investor at the next meeting because I do not have all the skills necessary to provide a proper service. But what would happen if you started to say positive things to yourself like, I am going to print my cards at the end of the month so I can promote my business; or I am going to speak to the investor and share with him what I already know. Having a strong belief in yourself and your idea goes a long way in your own business success. Speak your success into being. From today, take stock of all the negative things you say to yourself out of fear or uncertainty and change the conversation you have in your head.

You can do it because you said so!

And in case you need help in finding clarity for your business and removing your self-sabotaging voice, feel free to contact us at mkgdynamics@gmail.com or book a Discovery Call!

Get your own copy of the Executive Journal 2020 to plan your year ahead. Click the image below to get one.  Available in 3 colors. 

The first day of the rest of my life

The first day of the rest of my life

Today is the first day that I am free. Free to fully pursue my dream and my passion and live the life that I really want. It has been months, even years in planning. Many things stopped me in my tracks every time I was ready to make this leap of faith but finally…finally I have done it.

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Why? Because I got really sick. Like physically and emotionally sick and after spending thousands of dollars by the doctor and surgery I realized that I could never be fully healthy if I was not living my best life possible. I studied and then I hired 2 coaches. I got better at my craft and I asked for feedback. I worked on manifesting exactly what I wanted and I reaffirmed my spiritual connections.

I work with entrepreneurs everyday who have made this jump before me and I hear the fear in our conversations, so I totally get it. As a biz coach I was also wracked with fear and like I tell my clients, it’s about taking massive action and believing in yourself. And I believed in them so much that I had to step back and realize that I had to believe in myself as much as I believed in them.

Over the last year I have worked on myself inside and outside. I have prayed, I have cried and I have pushed myself out of my comfort zone till I got anxiety and panic attacks. I have been ready for months and now I am free. I hope you join me on this journey. I hope you can learn from me and I hope that I can help as many of you as possible. Let’s do this!

Get your own copy of the Executive Journal 2020 to plan your year ahead. Click the image below to get one.  Available in 3 colors. 

When is the right time to leave?

At some point in our lives we have had to make this very difficult decision. When is the right time to leave a bad situation to make our lives a little bit better. It is never an easy decision, but if it is truly something that you desire as an entrepreneur then its something that you should plan properly for because you can never foresee what obstacles may come your way.

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I remember when I had to make the hard decision to start my own business, it took months of indecision and planning. And yes it was a hard decision, because even though I would be doing something I loved and was passionate about, I also understood that it came with many sacrifices not only for myself but for my family. Financial, emotional and physical changes would take place.

Want to know more about how this works? Then join my monthly Membership site by clicking the button below.

4 ways to greater visibility

It makes no sense to have an awesome service to offer your clients and they do not even know about it. You need to be visible and you need to be heard. Below are 5 simple tips to get more visibility:

Join Facebook Groups– ­ Facebook Groups are a gold mind to get visibility. You not only get to share your services with your ideal clients but you also get to learn more about what they are looking for. FB groups work once you are super engaged. Do not just sell sell sell but listen and apply as well. Providing valuable information consistently to group members build like and trust and will encourage your ideal clients to buy from you.

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Start a blog­ – Blogging helps you share information about the service you can provide to your clients. Sharing your knowledge and expertise is a great way to put yourself in the face of your clients and position yourself as an opinion leader. Post your blog and share it thru different channels like your fb groups, linkedin, google + etc.

Do a video– ­ We all know videos are much more powerful than the written word. Let your clients see your face and hear your voice so they feel connected to you. You can post video on your website, on your Facebook page or even post on YouTube and then let people know where they can find you. Personal touch makes a big difference. Video puts a face to all the valuable information that you have been posting where ever your ideal clients are.

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Volunteer to speak at an event­ – Getting word out about you and your business sometimes means speaking in front of an audience. There are a ton of networking events and podcasts who are always looking for speakers. Once you are confident about yourself and what you are offering then speak up. Get up from behind your laptop and let your voice be heard. Build trust by letting others know about your journey.

Your visibility is important to your business success so do not miss out on any opportunity to get in front of your ideal clients. Want more, then book your discovery call today!

Want to know more about how this works? Then join my monthly Membership site by clicking the button below.

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