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3 reasons you need a sales funnel

What is a sales funnel? Let’s start there…because so many entrepreneurs have heard the words but have no real sense of what it truly is. A sales funnel is the method by which you attract, engage and convert your fans so that you get continuous sales in your business. It is basically the journey that you carry your audience on as they get to know, like and trust you.

Every business needs a sales funnel. And every sales funnel does not have to be complicated. In fact the easier your funnel is to enter and access, the easier it is for your audience to engage with you and then buy from you.

Let’s break it down a bit. Every sales funnel has steps

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At each stage of the funnel, you have a decision to make

  1. What value am I sharing with my audience
  2. What am I offering them to buy from me
  3. And how do I keep them engaged and moving along in my funnel

There are 3 main reasons you need a funnel in your business.

  1. To attract your ideal clients. Because you are not trying to sell to everybody but to a specific niche of people who need exactly what you are offering.
  2. To get continuous daily sales. Because your audience expects you to offer them something after you have attracted them. Your funnel allows you to not just get to know them but also offer them specific solutions to the different challenges they may be having
  3. To upsell to your audience. Because if they have bought from you once and loved how you solved their problem then you have the opportunity to offer them more. Upsell and keep upselling!

Your sales funnel does not have to be complicated and it does not have to have too many moving parts, but it must be clear, specific, intentional and actionable.

Every sales funnel will be different and you can have multiple funnels running simultaneously……In fact, this should be your goal to create a sustainable business.

Your sales funnel must have a specific goal and intention behind it because without a clear goal, you can be overwhelmed, over worked and frustrated. Did you read my blog on – From $150 to $15000 a month in sales where I shared how goal setting helped me grow my business to where it is today.

Creating a sales funnel is one of the action steps I teach each of my clients. If this is something you are struggling with them schedule a call with me and let’s discuss it.

Taking the leap

So many entrepreneurs suffer burn out and frustration trying to build their business because they are still working a traditional 8 to 4 job. Many laments about the lack of time to really grow their business or the lack of opportunity to delegate some tasks so they could focus on the money-generating aspects of business.

Working your full time job while managing a business at the side is no easy task and it is not for the faint at heart by any means. It takes commitment, dedication and time management which sometimes leads to stress, anxiety, fear and doubt. All normal reactions when you are in business. But there comes a point in time when you have no choice but to take the leap. The big leap which lands you slap dab in the entrepreneurial seat. The time when you know the only way for your business to grow is to get out of your traditional 8 to 4 and do what your heart desires. But before you do any of that……I have 10 things you absolutely must do before you take the leap.

YOU HAVE TO HAVE A PLAN

Do not make the mistake so many budding entrepreneurs make by leaving without a plan. My last will help you put things in perspective and set you out with a plan before you take that leap. Because trust me, when you cross over to the other side, you are ready for a brand new adventure.

Check out the list here: 10 things to do before you start your own business!
See you on the other side!

What we have learnt so far…

We have been in this business of helping other businesses exceed, grow and breakthrough new markets for quite a number of years and there are a few key things that we have learnt along the way. Some of them include:

1. Always keep learning

Reading and educating yourself is key to your success. You never know too much. There is always a new way, a better way, a more unconventional way. How can you help your clients if you yourself are not educated about the products and services that are available on the market.

2. Share your knowledge/vision

Some people think that if they have a piece of valuable information, the best thing to dos is keep it close to their chest. But in sharing your knowledge, in voicing your vision and allowing others to give you feedback you actually grow and learn. Your business will thrive once more people know about your vision and they know that you know. Sharing your knowledge can also place you as the market leader.

3. Get a coach/mentor

You cannot do it alone. Somebody has done exactly what you are trying to do and has experienced many of the pitfalls you are bound to experience. Getting a coach or a mentor can help you avoid many of those pitfalls. They can keep you focused on the bigger picture and keep you accountable as you move towards growing and expanding your business. A good coach will steer you in the right direction and let you know.

4. Engage/Network

They won’t just come to you if you sit behind your computer or stay in your office all day. The way to grow your business is to engage. Get up, go out and meet 5 new people a day or a week. Respond to request on social media and ask questions as well. Unless we engage with people who can our potential clients or refer us to our potential clients then our business will not grow as fast as we think.

5. Take Massive Action

I cannot say this enough. TAKE ACTION. MASSIVE ACTION. Get up and jump into it. Forget your fear, your doubts and your worries, just do it! Nothing will happen if you do not take massive action.

6. Do not talk yourself out of your success

Finally, you can do it! Say that to yourself every morning. Because you can do it! Do not talk yourself out of your own success, but talk yourself into what you want your business to feel like, sound like and what you want your clients to experience. Say it over and over. Speak it into being over and over and over again. Remove and erase all negative talk and speak positivity into yourself and your business everyday.

Still have questions about how to get more clients to your business? Feel free to ask me questions in the comments section or drop me an email at info@mkgdynamics.com

Want to work and speak with me directly? We can brainstorm together about your business’ success.

The Fear Factor

Even I suffer from fear from time to time. Fear of people judging and questioning what I want to share. Fear of not knowing enough and fear of not being able to help the people I really want to help. It’s natural but it does not have to be debilitating. Trust me. There is a way to overcome it and if you really want to be a success in business you have to climb up, crawl over and then jump away from this barrier.

Fear is false expectation appearing real. It is not real! Repeat after me…IT IS NOT REAL!!! Get out of your head and start living the life that you want. Allow your business to grow and expand and stop holding your awesomeness back because you are living in a world of fear.

And as I always tell my clients, what is the worse that can happen? The worse thing is that people don’t buy your product or hire you…guess what… they are not your ideal clients. The people who need you will find you. Your fear can keep you back from taking the action you need to take to grow, build and prosper.

So starting today, let’s let go of the fear and start living.

How I get out of my funk

Like everybody else there are times when I fall into a funk. When I don’t feel motivated to get up and do what I know needs to get done. We have all been through these spells and trust me when I tell you it is very very natural. Life happens but business goes on. Sometimes I let my day past and allow myself to be in my funk for one day but after that 24 hours I know I need to shake it off, jump out of it and press forward. Sounds easy? Nope it is not.

But the key is to find that thing which will wake up the drive inside of you so that you keep pushing through and you remember the WHY of my business. Some of the things I do to lift me out of my funk include:

1. Call a friend. Yes we all have that friend or family who knows how to uplift your spirit and give you that extra push to move forward. Call them, go out for lunch or just send them a text and ask them for help. It is okay to get help.

2. Listen to a motivation video. I subscribe to many different motivational audio books and videos. My go to persons are Tony Robbins, Les Brown, Joel Osteen and Lisa Nicholls. A dose of any one of them back to back, lifts my spirits, shifts my mindset and gets me in such a positive attitude to make the change I need to make.

3. Say a prayer. The power of prayer is unbelievable. Just saying a simple prayer or series of prayers moves my spirit and gets me in a better frame of mind.

4. Start writing. I write down my goals, I write down what I am trying to achieve, I write why I am awesome and why I need to get up today and get back on my journey

5. I read my testimonials! Yup, I log onto my social media platforms and read the testimonials that are left by my clients. Reading these helps me to reaffirm my purpose and gives me an extra boost to get up, get out and start moving.

Getting into a funk is okay every now and then, but your strength comes in knowing how and when to pull your boot straps on and get back on your journey.

Want to work and speak with me directly? We can brainstorm together about your business’ success.

Stop Hiding

So many of us hide behind our computers under the pretense that if we post often on social media and engage in enough discussions with people in groups on Facebook, LinkedIn or Google + then our businesses will grow and we will dominate the market. Do not get us wrong, we understand the importance of social media marketing and connecting with your customers using this media. But only up to a point. No business can survive and sustain on social media alone. Even an internet based business owner needs to step away from his computer.

Marketing your business utilises a combination of strategies. More effective than social media is actually talking about your business. One of the most fundamental things any serious business person should be doing is talking about his business to everyone. Talk about your business until it becomes part of everyday ordinary conversation. And by talk we do not mean just walk up to people and start to tell people about your product or service, but when meeting someone new or even an older acquaintance, genuinely see how your product or service can benefit them or someone they know. Be genuine in your conversations and do not just push your business down people’s throat. Understand their needs and wants and tailor your conversation about your business around their own desires.

It requires you to get out of your head, be humble, listen attentively and really hear what the other person needs. Each day challenge yourself to talk to one or two new persons about what you do and how you your business can assist them. Share your business card and listen to what they also have to offer. At the end of the day, you may not close a big deal, but that is one more person who has a clear idea of what you do or offer and who can then share that information with somebody else. It’s free advertising and it did not cost you a cent. Just an attentive ear and a smile.

Still have questions about strategies to get more clients and double your business? Feel free to ask us questions in the comments section or drop us an email at info@mkgdynamics.com

Want to work and speak with me directly? We can brainstorm together about your business’ success.

I am giving away everything for free!

The easiest way to get new clients is to give away a lot of free stuff. There I said it. I know you must be cursing me at the back of your head and saying….is she mad? There is no way I can give away a lot of free stuff in my business. I will go broke!!!

But the fact is that if you start by giving people what they want for free, eventually they will buy it. So let me explain before you get all riled up. If you have a brick and mortar store selling clothes for example, by no means am I suggesting you give your clothes away for free, but give your knowledge away. When a client enters your store and you start to interact, share with them the best colours for their skin tone, the best cuts for their body types, what the latest styles and fashion is and show them why certain outfits compliment them. Give away your knowledge for free!

Similarly if you are on social media, share your knowledge. Give advice, show examples, tell your followers about the latest trends in fashion. Discuss body types and colour schemes. Give it away for free so that by the time you ask for the sale there is no way they will say no because they would already know you as the expert in your field.

You have to give to get. You have to build relationships, like and trust. You have to prove to your ideal clients that you know your ish or else they won’t buy from you consistently. You have to show up and give them something to talk about everyday.

So what can you give away for free today? What are you an expert in that you can share?
What information do your clients need and want?

Want to work and speak with me directly? We can brainstorm together about your business’ success.

When your plan does not go according to plan.

I remember when I first started my coaching business, I would write down my goals, say my daily affirmations and set out being active every day to ensure my goals were being met. I did a 30 day, 60 day and 90 day goal and then I broke them down into actionable steps. I had a long term vision for my business and I was set and excited. My mindset was right and I was building my team.

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Then all of a sudden, you know what happened, the things I had planned for my 60 days goals started to happen in 30 days and my 90 days goals were happening in 60 days! Things were starting to move at lightning speed. All my plans and intentions were falling into place and before you knew it my business took off in 30 days full steam ahead as opposed to my 90 days goal.

Why? Because I was clear about exactly what I wanted. I understood what I needed to do and sacrifice to get it done. My WHY was so big that nothing could hold me back from getting what I wanted and the right people were attracted to me because of my energy, my vision and my passion.

It’s not impossible and it can also happen to you no matter what your goal is. In life, in business or in your relationships, become very clear about what you want it to look like. Set your intentions in motion and sit back and enjoy as things fall into place, sometimes faster than you even think possible.

Want to work and speak with me directly? We can brainstorm together about your business’ success.

What does your business plan really say…

 

When was the last time you looked at your business plan? Many of us spent so much time writing a business plan when we first embarked on this entrepreneurial journey and put that final full stop and never looked back. If you were to go back to it now, have you actually followed what you set out to accomplish. Are you serving the same clients? Has it made the amount of money that you estimated?

Has it grown and developed as you have predicted and can you pin point exactly when the execution and your plan started to diverge.

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Any plan is fluid we understand that and that is why it is important every so often to review your plan. Have your mission and vision available and visible to you. As you get into the day to day tasks of running your own business you will realize how many things change or may not be what you predicted when you first put your business plan together.

Update your business plan often because the future is the hardest thing to predict. Keep it fluid and flowing and as new information comes to you either through customers, stakeholders or a shift in the market, update it again. As you learn more about your customers and how they are responding to new trends, go right ahead and update it again. Your business plan is only the idea of what you have for your business but in order to remain competitive, relevant and in the game, you have to keep updating your plan.

What are you waiting for? Start to update your plan today and in case you need any assistance  feel free to contact us at info@mkgdynamics.com 

Get your own copy of the Executive Journal 2020 to plan your year ahead. Click the image below to get one.  Available in 3 colors. 

Position Yourself!

Position yourself as the leader in your industry

The market is so saturated with new businesses offering the same or similar services and we often asked by our clients how do they stand out. How do they let their voices be heard on a small budget? How do I ensure that people see me, my product or my service and how do I maintain my relevance. The answer is not simple but it is very doable.

It really is all about how you position yourself. If you are passionate about your business and you have knowledge about how it can benefit people’s life, then you start from there. Some simple steps include:

  1. Engage with as many people as possible

Do not miss an opportunity to talk about your business and how it can help. Set a goal of talking or reaching out to at least 5 new persons every day and grow your business and your brand.

  1. Listen

Really pay attention to what people are saying and what they need. In meeting new people, avoid going into sales pitch mode. They may not need all of your services but there just may be a way that your product or service can make their life better. Listen to what they are saying and grasp what they need from you before you go into pitch overdrive.

  1. Share

Share your knowledge with others. Other younger businesses who may be coming up in the market. Share your expertise. Share the mistakes that you have made and how you were able to overcome them. When other entrepreneurs realise how willing you are to share information about your experience as a business person, they will look up to you and they will seek you out for advice.

  1. Share some more

Not only in meeting with new people every day, but share via your website, blog, newsletter or social media pages. Share and interact with the persons liking your page and asking questions. Open yourself to dialogue and mutually support each other.

  1. Do not be afraid to say you do not know

Many of us feel we need to have all the answers. The truth is that if a client asks us for an opinion or a solution to a problem and we do not know, then be honest. Say that you are unsure but you can do some work and get back to them. Your integrity and your reputation is one of the most important attributes of being a successful business person.

Positioning yourself as a market leader or expert in your field is one of the keys to your success. It takes a lot of work to get your business set up, recognized and successful. But it can be done.  

 www.mkgdynamics.com

Get your own copy of the Executive Journal 2020 to plan your year ahead. Click the image below to get one.  Available in 3 colors. 

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